Essentials of Management Information Systems: International Edition - Couverture souple

Laudon, Kenneth C.; Laudon, Jane P.

Couverture souple

ISBN 10 : 0130495425 ISBN 13 : 9780130495426

Editeur : Pearson, 2002

A propos du livre

Quatrième de couverture :

Finally, the essential MIS text and technology package that will teach your students how to create competitive firms, manage global corporations, and provide useful and profitable products and services to customers!

Features:

• Companion Web site―www.prenhall.com/laudon. An expanded companion Web site that enhances and reinforces text material in a variety of ways:
  • New! Application software exercises including spreadsheet, database, presentation software, CASE tool, expert system, Web page development, and Internet exercises can be assigned as additional, stand-alone problems to reinforce specific chapter content.
  • International links to Web sites for companies based all over the world plus additional exercises for users interest in more international material.
  • Electronic commerce exercises and cases for each chapter help students explore the various Internet business models and electronic commerce capabilities discussed in the text.

• New! Management Decision Problems provide opportunities for practical group or individual leaning both in and out of the classroom. Students are required to use quantitative data to make decisions based on real management issues such as:
  • Hardware Capacity Planning for Electronic Commerce (CH.4)
  • Measuring the Effectiveness of Web Advertising (CH.8)
  • Evaluating ERP Systems with a Scoring Model (Ch.9)
  • NEW! Chapter 3 features substantial new material on Enterprise Resource Planning (ERP),, an integral part of MIS, allowing for more precise planning, forecasting, and monitoring than ever before.
  • Explores all of today's leading-edge topics including electronic commerce, electronic business, Internet II, enterprise resource planning, customer relationship management technology, application service providers and software service, Web-enabled databases, Web site privacy, information appliances and broadband access, system implications of mergers and acquisitions, intranets and extranets, Internet business models, Internet security, Internet-based group collaboration, Web-based DSS, middleware, supply chain management, XML, and Linux.
  • Updated real-world examples afford students an authentic look at managing information systems today.
  • Designed to be a capstone chapter to your introductory MIS course, Chapter 14, Ethical and Social Impact of Information Systems examines some of the new ethical issues that arise from widespread use of information systems and suggests guideline for dealing with these issues. Topics include information rights, privacy, accountability for the consequences of information systems, and standards to safeguard system quality.
  • Provides the stongest international coverage in the market! A global perspective from several world-renowned authorities in MIS, is integrated throughout the text in the form of text discussions, examples, and international cases.
  • Optional CD-ROM with figures, graphs, photos, audio, video, interactive exercises and bullet-text summaries.
  • WebCT Prentice Hall Business Publishing collaborates with WebCt to provide the content, easy-to-use Internet tools, and support you need to create locally hosted, custom on-line courses.

Biographie de l'auteur :

Kenneth C. Laudon is a Professor of Information Systems at New York University's Stern School of Business. He holds a B.A. in Economics from Stanford and a Ph.D. from Columbia University. He has authored eleven books dealing with information systems, organizations, and society. Professor Laudon has also written over forty articles concerned with the social, organizational, and management impacts of information systems, privacy, ethics, and multi-media technology.

Professor Laudon's current research is on the planning and management of large-scale information systems and digital learning environments. He has received grants from the National Science Foundation to study the evolution of national information systems at the Social Security Administration, the IRS, and the FBI. A part of this research is concerned with computer-related organizational and occupational changes in large organizations, changes in management ideology, changes in public policy, and understanding productivity change in the knowledge sector.

Ken Laudon has testified as an expert before the United States Congress. He has been a researcher and consultant to the Office of Technology Assessment (United States Congress) and to the Office of the President, several executive branch agencies, and Congressional committees. Professor Laudon also acts as an in-house educator for several consulting firms and as a consultant on systems planning and strategy to several Fortune 500 firms. Ken works with the Concours Group to provide advice to firms developing enterprise systems.

Ken Laudon's hobby is sailing.

Jane Price Laudon is a management consultant in the information systems area and the author of seven books. Her special interests include systems analysis, data management, MIS auditing, software evaluation, and teaching business professionals how to design and use information systems.

Jane received her Ph.D. from Columbia University, her M.A. from Harvard University, and her B.A. from Barnard College. She has taught at Columbia University and the New York University Graduate School of Business. She maintains a lifelong interest in Oriental languages and civilizations.

The Laudons have two daughters, Erica and Elisabeth.

Essentials of Management Information Systems: Organization and Technology in the Networked Enterprise reflects a deep understanding of MIS research and teaching as well as practical experience designing and building real world systems.

À propos de cette édition

• Éditeur: Pearson
• Date d'édition: 2002
• ISBN 10: 0130495425
• ISBN 13: 9780130495426
• Reliure: Broché
• Numéro d'édition: 5
• Nombre de pages: 512