Articles liés à Product Strategy and Management

Product Strategy and Management - Couverture rigide

Baker, Michael; Hart, Susan

 
9780130653680: Product Strategy and Management
Couverture rigide
ISBN 10 : 0130653683 ISBN 13 : 9780130653680
Editeur : Pearson Education Limited, 1998

Synopsis

Product strategy and management are at the very heart of marketing and should lie at the core of a firm's overall strategy. Knowledge and understanding of the nature and practice of product strategy and management are necessary elements in the development and formation of the professional manager. Baker offers a review and analysis of the issues involved in managing products through their life cycle. Takes an integrated approach, emphasising the importance of involving all business functions within the product life cycle.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Product strategy and management are at the very heart of marketing and should lie at the core of a firm's overall strategy. Knowledge and understanding of the nature and practice of product strategy and management are necessary elements in the development and formation of the professional manager.  Baker offers a review and analysis of the issues involved in managing products through their life cycle. Takes an integrated approach, emphasising the importance of involving all business functions within the product life cycle.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Pearson Education Limited
Date d'édition
1998
Langue
anglais
ISBN 10 
0130653683
ISBN 13 
9780130653680
Reliure
Relié
Nombre de pages
520
Coordonnées du fabricant
non disponible
Personne responsable
non disponible