Strategic Analysis and Action - Couverture souple

Crossan, Mary M.; Fry, Joseph N.; Killing, J. Peter

Couverture souple

ISBN 10 : 0130661643 ISBN 13 : 9780130661647

Editeur : Prentice-Hall (Canada), 2002

Synopsis

Designed to complement case analysis in university and professional strategic management courses.

This book aims to develop the basic general management skills required to understand a business, sense the opportunities and problems that it faces, deal effectively wth strategic decisions, and set in place the people and operations to implement those decisions. The authors have focused on analytic concepts that contribute to a practical understanding of specific strategic issues; these concepts are linked into a comprehensive framework that helps students learn to set priorities for both analysis and action.

A propos du livre

Présentation de l'éditeur

Designed to complement case analysis in university and professional strategic management courses.

This book aims to develop the basic general management skills required to understand a business, sense the opportunities and problems that it faces, deal effectively wth strategic decisions, and set in place the people and operations to implement those decisions. The authors have focused on analytic concepts that contribute to a practical understanding of specific strategic issues; these concepts are linked into a comprehensive framework that helps students learn to set priorities for both analysis and action.

Détails de l'édition

• Éditeur: Prentice-Hall (Canada)
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 0130661643
• ISBN 13: 9780130661647
• Reliure: Broché
• Numéro d'édition: 5
• Nombre de pages: 232
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie