Consumer Behavior - Couverture rigide

Schiffman, Leon; Kanuk, Leslie Lazar

Couverture rigide

ISBN 10 : 0130673358 ISBN 13 : 9780130673350

Editeur : Pearson, 2004

Synopsis

For undergraduate or first year MBA students.

This revision of a classic text retains the strong empirical and market segmentation approach that has set the standard for consumer behavior study through seven editions. This new edition focuses on how the Internet has changed the way people obtain information about potential purchases. This edition now includes thirty-two Active Learning mini-cases.

A propos du livre

Présentation de l'éditeur

For undergraduate or first year MBA students.

This revision of a classic text retains the strong empirical and market segmentation approach that has set the standard for consumer behavior study through seven editions. This new edition focuses on how the Internet has changed the way people obtain information about potential purchases. This edition now includes thirty-two Active Learning mini-cases.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2004
• Langue: anglais
• ISBN 10: 0130673358
• ISBN 13: 9780130673350
• Reliure: Relié
• Nombre de pages: 688
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible