Service Management and Operations - Couverture souple

Haksever, Cengiz; Render, Barry; Russell, Roberta S.; Murdick, Robert G.

Couverture souple

ISBN 10 : 0130813389 ISBN 13 : 9780130813381

Editeur : Pearson, 2000

Synopsis

for undergraduate and graduate courses in Service Management or Service Operations Management.

This text takes a multidisciplinary perspective. Drawing upon research from economics, consumer behavior, marketing, strategy and operations management, it offers coverage of the topics relevant to service management and operations. The text first introduces the major concepts of service, then how to build the service system to create customer value, followed by operational issues and some of the tools for managing a service operation.

A propos du livre

Présentation de l'éditeur

for undergraduate and graduate courses in Service Management or Service Operations Management.

This text takes a multidisciplinary perspective. Drawing upon research from economics, consumer behavior, marketing, strategy and operations management, it offers coverage of the topics relevant to service management and operations. The text first introduces the major concepts of service, then how to build the service system to create customer value, followed by operational issues and some of the tools for managing a service operation.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 0130813389
• ISBN 13: 9780130813381
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 608
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie