Advertising: Principles & Practice - Couverture rigide

Wells, William D.; Burnett, John ; Moriarty, Sandra

9780130835710: Advertising: Principles & Practice

Couverture rigide

ISBN 10 : 0130835714 ISBN 13 : 9780130835710

Editeur : Prentice Hall, 1999

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The theme of "advertising effectiveness" has been reinforced in this creative highly readable book through Effies-oriented vignettes, best practices boxes, ethics boxes, "Inside Story" boxes and practical tips. Hands-on EOC material and video cases featuring a hot NYC ad agency reinforce the real-world/industry perspective. A campaign example and media-buying simulation are new.

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

Pr�sentation de l'�diteur

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: Prentice Hall
Date d'�dition: 1999
Langue: anglais
ISBN 10: 0130835714
ISBN 13: 9780130835710
Reliure: Reli�
Num�ro d'�dition: 5
Nombre de pages: 592
Coordonn�es du fabricant: non disponible
Personne responsable: non disponible

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Advertising: Principles & Practice

Wells, William; Burnett, John; Moriarty, Sandra

Edit� par Prentice Hall, 2000

ISBN 10 : 0130835714 ISBN 13 : 9780130835710

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Advertising: Principles and Practice

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ISBN 10 : 0130835714 ISBN 13 : 9780130835710

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Hardcover. Etat : Very Good. Advertising: Principles and Practice This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N� de r�f. du vendeur 7719-9780130835710

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Advertising: Principles and Practice

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ISBN 10 : 0130835714 ISBN 13 : 9780130835710

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Vendeur : Bahamut Media, Reading, Royaume-Uni

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Hardcover. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N� de r�f. du vendeur 6545-9780130835710

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Advertising: Principles and Practice

Wells, W. et al.

Edit� par Prentice Hall, 2000

ISBN 10 : 0130835714 ISBN 13 : 9780130835710

Ancien ou d'occasion Couverture rigide

Vendeur : Anybook.com, Lincoln, Royaume-Uni

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Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780130835710. N� de r�f. du vendeur 8988188

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Advertising: Principles and Practice

Wells, W., et al.

Edit� par Prentice Hall, 2000

ISBN 10 : 0130835714 ISBN 13 : 9780130835710

Ancien ou d'occasion Couverture rigide

Vendeur : Anybook.com, Lincoln, Royaume-Uni

�valuation du vendeur 5 sur 5 �toiles

Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780130835710. N� de r�f. du vendeur 9619066

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Advertising: Principles and Practice

Moriarty, Sandra,Burnett, John,Wells, William D.

Edit� par Prentice Hall, 1999

ISBN 10 : 0130835714 ISBN 13 : 9780130835710

Ancien ou d'occasion Couverture rigide

Vendeur : HALCYON BOOKS, LONDON, Royaume-Uni

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Hardcover. Etat : Very Good. ALL ITEMS ARE DISPATCHED FROM THE UK WITHIN 48 HOURS ( BOOKS ORDERED OVER THE WEEKEND DISPATCHED ON MONDAY) ALL OVERSEAS ORDERS SENT BY TRACKABLE AIR MAIL. IF YOU ARE LOCATED OUTSIDE THE UK PLEASE ASK US FOR A POSTAGE QUOTE FOR MULTI VOLUME SETS BEFORE ORDERING. N� de r�f. du vendeur mon0000747502

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Image d'archives

Advertising: Principles and Practice

Wells, W. et al.

Edit� par Prentice Hall, 2000

ISBN 10 : 0130835714 ISBN 13 : 9780130835710

Ancien ou d'occasion Couverture rigide

Vendeur : Anybook.com, Lincoln, Royaume-Uni

�valuation du vendeur 5 sur 5 �toiles

Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780130835710. N� de r�f. du vendeur 9567457

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