Articles liés à Customer-Effective Web Sites

Customer-Effective Web Sites - Couverture souple

Dalgleish, Julia

 
9780130878274: Customer-Effective Web Sites
Couverture souple
ISBN 10 : 0130878278 ISBN 13 : 9780130878274
Editeur : Prentice Hall, 2000

Synopsis

PLEASE PROVIDE COURSE INFORMATION

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Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

JODIE DALGLEISH is Director of Consulting for the Gartner Group in California. She has worked closely with Web development and design teams across all facets of site development, from conception through implementation. She currently consults on a wide range of e-business issues.

À propos de la quatrième de couverture

What your e-commerce customers really want-and how to give it to them! Tomorrow's e-commerce winners will be the sites that help customers accomplish their goals better, faster, and more easily. Now, top Web consultant Jodie Dalgleish shows you exactly how to build sites like that-every step of the way. Drawing upon two years of exclusive research on Web customers, Dalgleish addresses every component of e-commerce success: content, navigation, applications, information architecture, visual design, technology, and more. Customer-Effective Web Sites presents 17 rock-solid rules every site must follow to attract profitable customers-and keep them. Discover how to:

  • Define your customers' true needs and requirements
  • Manage Web development for maximum speed, value, and effectiveness
  • Fix problems that are alienating your customers right now
  • Integrate your site with "bricks-and-mortar" resources
  • Plan for "next generation" opportunities your competitors haven't recognized

    Whether you're a dot.com executive, marketer, Web developer, or consultant, you're under the gun to deliver e-commerce results--now. Get the book that comes straight from the e-commerce battlefield, combining new, customer-centered insight with Web management techniques that work: Customer-Effective Web Sites, by Jodie Dalgleish.

    • Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

    Éditeur
    Prentice Hall
    Date d'édition
    2000
    Langue
    anglais
    ISBN 10 
    0130878278
    ISBN 13 
    9780130878274
    Reliure
    Broché
    Nombre de pages
    274
    Coordonnées du fabricant
    non disponible
    Personne responsable
    non disponible