Strategic Management: Concepts - Couverture souple

David, Fred R.

Couverture souple

ISBN 10 : 0130879037 ISBN 13 : 9780130879035

Editeur : Pearson, 2000

Synopsis

For undergraduate/graduate-level courses in Strategic Management, Strategy, and Business Policy. Communicating both the excitement and value of strategic management, this popular, lively and conversational text reflects the effect our rapidly changing world has on strategic management theory and practice. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter - globalization, the natural environment, and e-commerce. Numerous Experiential Exercises - and the most up-to-date compilation of real-world company cases ever assembled in a business policy text - provide an unparalleled hands-on approach to state-of-the-art strategic management concepts and techniques for achieving competitive advantage in todays dynamic business environment. *Practitioner- and applications-orientation. Presents strategic management concepts that prepare students to formulate, implement, and evaluate strategies in all kinds of profit and nonprofit organizations. *Skills-oriented approach - Experiential Exercises. Focus on building students skills in developing a mission statement, performing an external audit, conducting an internal assessment, and formulating, implementing, and evaluating strategies. *NEW! A new Cohesion Case (America Online - 2000): Appears exclusively for the first time in this text. The case is introduced after Ch. 1 and is revisited at the end of each chapter. CHAPTER COVERAGE *NEW! Systematic Analytic Approach (Ch. 6) covers TOWS, BLG, IE, GRAND, SPACE, and QSPM. *NEW! Extensive integration of global issues and concerns: Now in every chapter - rather than isolated in a single chapter. - Shows students more pointedly how global issues and idiosyncrasies relate to specific key concepts as they are studied in depth in each chapter. *NEW! Expanded strategic management model: A simple, integrative strategic-management model appears in all chapters and on the inside front cover of the text. The model now includes vision as an important concept. *NEW! Increased coverage of strategy implementation issues. CHAPTER THEMES *NEW! E-Commerce: Shows how e-commerce is now deeply integrated throughout the business world today. *Global Perspective: Illustrates that nearly all strategic decisions today are affected by global issues and concerns. . *Natural Environment : Coverage is unique to this text. Describes the strategic efforts of both companies and countries to preserve the natural environment.

A propos du livre

Biographie de l'auteur

About the Author

Dr. Fred R. David is the sole author of three mainstream strategic-management textbooks: (1) Strategic Management: Concepts and Cases, (2) Strategic Management Concepts, and (3) Strategic Management Cases. These texts have been on a two-year revision cycle since 1986, when the first edition was published. They are among the best if not the best-selling strategic-management textbooks in the world and are used at more than 400 colleges and universities. Prestigious universities that have used these textbooks include Harvard University, Duke University, Carnegie-Mellon University, John Hopkins University, the University of Maryland, University of North Carolina, University of Georgia, Florida State University, San Franciso State University, and Wake Forest University.

The Concepts version of this strategic-management textbook has been translated and published in Chinese, Japanese, Pharsi, Spanish, Indonesian, Indian, Thai, and Arabic, and is widely used across Asia and South America. It is the best-selling strategic-management textbook in Mexico, China, Peru, Chile, Japan, and number two in the United States. Approximately 90,000 students read Dr. David’s textbook annually as well as thousands of businesspersons. The book has led the field of strategic management for more than a decade in providing an applications/practitioner approach to the discipline.

A native of Whiteville, North Carolina, Fred R. David received a B.S. degree in Mathematics and an MBA from Wake Forest University before being employed as a bank manager with United Carolina Bank. He received a Ph.D. in Business Administration from the University of South Carolina where he majored in Management. Currently, the TranSouth Professor of Strategic Management at Francis Marion University (FMU) in Florence, South Carolina, Dr. David has also taught at Auburn University, Mississippi State University, East Carolina University, the University of South Carolina, and the University of North Carolina at Pembroke. He is the author of 150 referred publications, including 39 journal articles, 53 Proceedings publications, and 58 business policy cases. David has articles published in such journals as Academy of Management Review, Academy of Management Executive, Journal of Applied Psychology, Long Range Planning, and Advanced Management Journal.  He serves on the Editorial Review Board of the Advanced Management Journal.

Dr. David has received a Lifetime Honorary Professorship Award from the Universidad Ricardo Palma in Lima, Peru. He delivered the keynote speech at the twenty-first Annual Latin American Congress on Strategy hosted by the Centrum School of Business in Peru. Dr. David recently delivered an eight-hour Strategic Planning Workshop to the faculty at Pontificia Universidad Catolica Del in Lima, Peru, and an eight-hour Case Writing/Analyzing Workshop to the faculty at Utah Valley State College in Orem, Utah. He has received numerous awards, including FMU’s Board of Trustees Research Scholar Award, and the university’s Award for Excellence in Research given annually to the best faculty researcher on campus, and the Phil Carroll Advancement of Management Award, given annually by the Society for the Advancement of Management (SAM) to a management scholar for outstanding contributions in management research.

David served for three years on the Southern Management Association’s Board of Directors Through his Web site, www.checkmateplan.com, Dr. David actively assists businesses across the country and around the world in doing strategic planning. He has developed and markets the CheckMATE Strategic Planning Software, which is an industry-leading business planning software package (www.checkmateplan.com).

Présentation de l'éditeur

Concepts version of Strategic managment: Concepts and Cases

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 0130879037
• ISBN 13: 9780130879035
• Reliure: Broché
• Nombre de pages: 336
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible