Articles liés à Marketing: Connecting With Customers

Marketing: Connecting With Customers - Couverture souple

Harrell, Gilbert D.; Frazier, Gary L.

 
9780130900982: Marketing: Connecting With Customers
Couverture souple
ISBN 10 : 0130900982 ISBN 13 : 9780130900982
Editeur : Pearson College Div, 2000

Présentation de l'éditeur

Fall '02 courses will receive 3 hole-punched/loose-leaf edition with FREE Marketing Plan Pro. This text communicates precisely what today's outstanding marketers do—CONNECT with their customers—through technology, through relationships, and with diversity—globally and ethically. It provides a contemporary, exciting treatment of marketing that integrates the author's years of teaching, research, and consulting experience with a bias for action and application to real-world issues and forces. In particular, it shows how the Internet has transformed how this "connecting" takes place.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Pearson College Div
Date d'édition
2000
Langue
anglais
ISBN 10 
0130900982
ISBN 13 
9780130900982
Reliure
Broché
Coordonnées du fabricant
non disponible
Personne responsable
non disponible