Creating Graphics for Learning and Performance: Lessons in Visual Literacy - Couverture souple

Lohr, Linda L.

Couverture souple

ISBN 10 : 013090712X ISBN 13 : 9780130907127

Editeur : Pearson, 2002

Synopsis

For courses in Instructional Message Design, Instructional Materials Development, Teaching Materials and Methods. This course should follow Instructional Message Design, and Visual Design/Visual Literacy

It's all here! Everything teachers and instructional designers need to know to produce effective, efficient, and appealing visuals for classrooms and training/performance settings―including web-based training and distance learning. This text explains the process of graphic design, exploring not only the rules that apply to designing graphics, but also the thinking, experimenting, and evaluating that goes into a good design. Blending information from such diverse sources as instructional design and architecture, graphic arts and ergonomics, the author provides a wealth of examples, exercises, and hands-on activities that reinforce content. Underlying everything is information processing theory and an emphasis on the importance of designing visuals that not only appeal to the eyes, but also support cognitive processes by helping learners select the most important information, organize that information, and integrate it into memory.

A propos du livre

Présentation de l'éditeur

For courses in Instructional Message Design, Instructional Materials Development, Teaching Materials and Methods. This course should follow Instructional Message Design, and Visual Design/Visual Literacy

It's all here! Everything teachers and instructional designers need to know to produce effective, efficient, and appealing visuals for classrooms and training/performance settings—including web-based training and distance learning. This text explains the process of graphic design, exploring not only the rules that apply to designing graphics, but also the thinking, experimenting, and evaluating that goes into a good design. Blending information from such diverse sources as instructional design and architecture, graphic arts and ergonomics, the author provides a wealth of examples, exercises, and hands-on activities that reinforce content. Underlying everything is information processing theory and an emphasis on the importance of designing visuals that not only appeal to the eyes, but also support cognitive processes by helping learners select the most important information, organize that information, and integrate it into memory.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 013090712X
• ISBN 13: 9780130907127
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 324
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie