Cutting Edge Commercials: How to Create the World's Best TV Ads for Brands in the 21st Century - Couverture souple

Aitchison, Jim

 
9780130908285: Cutting Edge Commercials: How to Create the World's Best TV Ads for Brands in the 21st Century

Synopsis

This is the definitive step-by-step guide to creating cutting edge television commercials, exploring everything from how television communicates to how to sell concepts. Individual chapters address hot issues in advertising development, and global advertising leaders contribute their secrets to success.

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