Articles liés à Consumer Behavior and Managerial Decision Making
Synopsis
For Consumer Behavior, Buyer Behavior, and high-level undergraduate or MBA courses.
Scientific, sophisticated, yet readable. Kardes approaches the subject of consumer behavior by using a rigorous scientific orientation, and presents his material in three overlapping sections: basic concepts, persuasion, and managerial decision making. Thus, the text discusses the principles and scientific investigation of consumer behavior and demonstrates how companies and organizations use them strategically every day.
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À propos de l?auteur
Frank R. Kardes is a Professor of Marketing at the University of Cincinnati and a former faculty member of the Sloan School of Management at MIT. His research focuses on a wide range of topics in consumer psychology and product management&151;including consumer judgment and inference processes, persuasion and advertising, the pioneering brand advantage, and judgment based on limited evidence. His research has appeared in many leading scientific journals, and he is frequently invited to present his research at leading universities throughout the world (including Wharton, INSEAD, Hong Kong University of Science and Technology, and the London Business School). He serves on the editorial boards of the Journal of Consumer Research, Journal of Consumer Psychology, International Journal of Research in Marketing, International Quarterly Journal of Marketing, and Marketing Letters. Dr. Kardes is a former Co-Editor of the Journal of Consumer Psychology, and Advances in Consumer Research, and is currently an Associate Editor of the Journal of Consumer Research. Dr. Kardes is a former President of the Society for Consumer Psychology and is a Fellow of the American Psychological Association, the American Psychological Society, the Society for Consumer Psychology, and the Society for Personality and Social Psychology.
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Consumer Behavior and Managerial Decision Making
Edité par
Pearson College Div, 2001
ISBN 10 : 0130916021
ISBN 13 : 9780130916020
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Consumer Behavior and Managerial Decision Making
Edité par
Pearson College Div, 2001
ISBN 10 : 0130916021
ISBN 13 : 9780130916020
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Consumer Behavior and Managerial Decision Making
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Consumer Behavior and Managerial Decision Making
Edité par
Prentice Hall, 2002
ISBN 10 : 0130916021
ISBN 13 : 9780130916020
Ancien ou d'occasion
Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Consumer Behavior and Managerial Decision Making
Edité par
Prentice Hall, 2002
ISBN 10 : 0130916021
ISBN 13 : 9780130916020
Ancien ou d'occasion
Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780130916020. N° de réf. du vendeur 9460229
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Consumer Behavior and Managerial Decision Making
Edité par
Prentice Hall, 2002
ISBN 10 : 0130916021
ISBN 13 : 9780130916020
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Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780130916020. N° de réf. du vendeur 8490003
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Consumer Behavior and Managerial Decision Making
Edité par
Pearson College Div, 2001
ISBN 10 : 0130916021
ISBN 13 : 9780130916020
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Consumer Behavior and Managerial Decision Making (2nd Edition)
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Consumer Behavior and Managerial Decision Making
Edité par
Prentice Hall, 2001
ISBN 10 : 0130916021
ISBN 13 : 9780130916020
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Couverture rigide
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