Connecting With Customers: How to Sell, Service, and Market the Travel Product - Couverture souple

Mancini, Marc

Couverture souple

ISBN 10 : 0130933902 ISBN 13 : 9780130933904

Editeur : Pearson, 2002

Synopsis

For courses in Introduction to Travel and Tourism.

Interactive and lively, this up-to-date text applies sales, service, and marketing principles to all industry sectors using familiar, everyday sales and service experiences as a springboard to travel-specific situations. It examines the marketing strategies that underlie selling and buying travel today, with a focus on business-to-business and internal sales and service.

A propos du livre

À propos de l?auteur

Marc Mancini is one of the travel industry's best-known speakers, educators, and consultants and his client list includes some of the most prestigious companies in the business.

Marc has designed or given seminars for virtually every travel association and for numerous tourist offices. Over 80,000 travel professionals have benefited from these programs. He has authored or produced 12 books, 24 videos, three CD-ROMs, two Web sites, and over two hundred articles. His works have been syndicated by both the Los Angeles Times and Prodigy.

Currently a Professor of Travel at West Los Angeles College. Marc has appeared on CND. ABC's "Good Morning America," and Showtime. He was named "Educator of the Year" by the International Society of Travel and Tourism Educators.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 0130933902
• ISBN 13: 9780130933904
• Reliure: Broché
• Nombre de pages: 214
• Coordonnées du fabricant: non disponible