For graduate and undergraduate courses in Media Studies, Communication Ethics, Marketing Ethics, and Business Ethics.
Text focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Includes case studies and refers to current professional codes and practices in the Advertising Industry and contemporary ethical theory. One in the Basic Ethics in Action applied ethics series, edited by Michael Boylan.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Edward Spence is a Research Fellow at the Centre for Applied Philosophy and Public Ethics at Charles Sturt University, Canberra, Australia.
Brett Van Heekeren is a lecturer in Advertising and Course Co-ordinator for the BA Communication – Commercial Radio, in the School of Communication at Charles Sturt University, Bathurst, Australia.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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