Public Relations Practices: Managerial Case Studies and Problems - Couverture souple

Center, Allen H.; Jackson, Patrick

Couverture souple

ISBN 10 : 0130981532 ISBN 13 : 9780130981530

Editeur : Pearson, 1995

Synopsis

Case book for the Public Relations Management course. For graduate and undergraduate level courses in introductory public relations; public relations campaigns, cases & problems; business communications; management and society.

This text, written by two of the most respected and honored individuals in the field, has become the PR casebook for students, teachers and practitioners. By carefully analyzing actual cases, the authors help students develop agility in applying effective, cutting-edge public relations practices to a wide variety of situations...involving all types and sizes of organizations.

A propos du livre

Présentation de l'éditeur

Case book for the Public Relations Management course. For graduate and undergraduate level courses in introductory public relations; public relations campaigns, cases & problems; business communications; management and society.

This text, written by two of the most respected and honored individuals in the field, has become the PR casebook for students, teachers and practitioners. By carefully analyzing actual cases, the authors help students develop agility in applying effective, cutting-edge public relations practices to a wide variety of situations...involving all types and sizes of organizations.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 1995
• Langue: anglais
• ISBN 10: 0130981532
• ISBN 13: 9780130981530
• Reliure: Broché
• Numéro d'édition: 5
• Nombre de pages: 574
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie