Internet Marketing in Hospitality - Couverture souple

Cox, Barbara H.; Koelzer, William

Couverture souple

ISBN 10 : 0130984752 ISBN 13 : 9780130984753

Editeur : Pearson, 2004

Synopsis

For Hospitality Marketing courses.

Internet Marketing in Hospitality instructs and acts as a resource for effectively using the Internet as a marketing tool. This comprehensive resource provides principles for website and e-mail marketing, offers practical examples, and outlines techniques for helping visitors find and return to a given website.

A propos du livre

Présentation de l'éditeur

For Hospitality Marketing courses.

Internet Marketing in Hospitality instructs and acts as a resource for effectively using the Internet as a marketing tool. This comprehensive resource provides principles for website and e-mail marketing, offers practical examples, and outlines techniques for helping visitors find and return to a given website.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2004
• Langue: anglais
• ISBN 10: 0130984752
• ISBN 13: 9780130984753
• Reliure: Broché
• Nombre de pages: 336
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie