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On the Ball: What You Can Learn About Business from America's Sports Leaders - Couverture rigide

Carter, David M.; Rovell, Darren

 
9780131009639: On the Ball: What You Can Learn About Business from America's Sports Leaders
Couverture rigide
ISBN 10 : 013100963X ISBN 13 : 9780131009639
Editeur : Financial TImes Prentice Hall, 2003

Synopsis

On the Ball delivers the winning business ideas that have built sports into a multi-billion-dollar global industry ... ideas you can use no matter what you sell! Learn corporate branding from Tiger Woods and Nike ... entrepreneurship from NASCAR ... target marketing from the World Cup ... strategic alliances from the New York Yankees ... new market entry from NFL Europe ... and much more. Fast, furious, outrageous, and unforgettable, it's all you expect from sports, and don't expect from a business book!

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À propos de l'auteur

DAVID M. CARTER founded The Sports Business Group in 1999 following more than 10 years of consulting for the sports and entertainment industries. As a sports business consultant specializing in strategic marketing, he consults for corporations, law firms, sports organizations, sports/entertainment venues, and individual athletes. He provides sports business commentary to national media organizations and teaches The Business of Sports Entertainment at the USC Graduate School of Business. He is author of Keeping $core, which provides companies and organizations with a framework for devising sports marketing strategies, and You Can't Play the Game if You Don't Know the Rules, for those seeking careers in the sports business.

DARREN ROVELL has been reporting on sports business since 1998. Since June 2000, he has served as ESPN.com's sports business reporter. He appears on numerous ESPN radio affiliate shows, analyzes the sports business world for ESPNEWS, and contributes to ESPN's flagship SportsCenter and its investigative show Outside the Lines, among others.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Financial TImes Prentice Hall
Date d'édition
2003
Langue
anglais
ISBN 10 
013100963X
ISBN 13 
9780131009639
Reliure
Relié
Nombre de pages
320
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780131439962: On the Ball: What You Can Learn About Business from America's Sports Leaders

Edition présentée

ISBN 10 :  0131439960 ISBN 13 :  9780131439962
Editeur : Financial Times Prentice Hall, 2004
Couverture souple