Management Communication: A Case-Analysis Approach - Couverture rigide

O'Rourke IV, James S.

 
9780131016446: Management Communication: A Case-Analysis Approach
Couverture rigide
ISBN 10 : 013101644X ISBN 13 : 9780131016446
Editeur : Pearson, 2003

Synopsis

For undergraduate courses in Advanced Business Communication, Organizational Communication, or Managerial Communication, and for first-year graduate courses in Management Communication.

This book takes a strategic approach to management thought and action, focusing on communication in transition, communication ethics, listening and feedback, communicating nonverbally, communicating in intercultural and international contexts, managing conflict, business meetings, and dealings with the media.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de la quatrième de couverture

The Second Edition of Management Communication: A Case-Analysis Approach has been updated to include:

  • A completely new chapter devoted to technology.
  • Seven new case studies, including:
    • The Augusta National Golf Club: Membership for Women or Staying the Course?
    • The Soul of Dell: The Value of Corporate Philosophy Statements.
    • Arthur Andersen LLP: An Accounting Firm in Crisis.
    • Vitruvius Sportswear, Inc.: A Question of Online Privacy.
    • Cerner Corporation: A Stinging Office Memo Boomerangs.
    • Hershey Foods, Inc.: It's Time to Kiss and Make Up.
    • Bayer AG: Anthrax and Cipro.
  • New examples, illustrations, and topic discussions in every chapter.
  • Newly revised material to reflect changes in business and society since 9/11.
  • Updated classroom questions and discussion points in every chapter.
  • New writing and speaking assignment in each chapter.
  • Newly revised appendix on "Analyzing a Case Study," and a new appendix on "Writing a Case Study."

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Pearson
Date d'édition
2003
Langue
anglais
ISBN 10 
013101644X
ISBN 13 
9780131016446
Reliure
Relié
Numéro d'édition
2
Nombre de pages
408
Coordonnées du fabricant
non disponible
Personne responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italie

Autres éditions populaires du même titre

9780136079767: Management Communication: A Case-Analysis Approach

Edition présentée

ISBN 10 :  0136079768 ISBN 13 :  9780136079767
Editeur : Pearson, 2009
Couverture rigide