Airline: A Strategic Management Simulation - Couverture souple

Smith, Jerald R.; Golden, Peggy A.

Couverture souple

ISBN 10 : 0131058754 ISBN 13 : 9780131058750

Editeur : Pearson, 1994

Synopsis

Appropriate for courses in Strategic Management, Business Policy, and Marketing Strategy.

This computerized strategic management simulation puts student teams in the position of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. The instructor's manual contains instructor and student disks.

A propos du livre

Présentation de l'éditeur

Appropriate for courses in Strategic Management, Business Policy, and Marketing Strategy.

This computerized strategic management simulation puts student teams in the position of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. The instructor's manual contains instructor and student disks.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 1994
• Langue: anglais
• ISBN 10: 0131058754
• ISBN 13: 9780131058750
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 160
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie