Integrated advertising, promotion and marketing communications - Couverture souple

Clow, Kenneth E.; Baack, Donald

Couverture souple

ISBN 10 : 013106052X ISBN 13 : 9780131060524

Editeur : Prentice Hall, 2003

Synopsis

For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions.

Pure IMC: an integrated approach to teaching integrated marketing communications, with a solid advertising core―not an advertising book with a few other chapters tacked on. Furthermore, the text gives students an integrated learning experience by incorporating a Building an IMC Campaign project, with free IMC Plan Pro software in every copy, so that by the end of the course students will have a portfolio-ready campaign.

A propos du livre

Présentation de l'éditeur

For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions.

Pure IMC: an integrated approach to teaching integrated marketing communications, with a solid advertising core—not an advertising book with a few other chapters tacked on. Furthermore, the text gives students an integrated learning experience by incorporating a Building an IMC Campaign project, with free IMC Plan Pro software in every copy, so that by the end of the course students will have a portfolio-ready campaign.

Détails de l'édition

• Éditeur: Prentice Hall
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 013106052X
• ISBN 13: 9780131060524
• Reliure: Broché
• Numéro d'édition: 2
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible