Meetings, Expositions, Events And Conventions: An Introduction To The Industry - Couverture rigide

Fenich, George G.

Couverture rigide

ISBN 10 : 0131125877 ISBN 13 : 9780131125872

Editeur : Pearson, 2004

Synopsis

For courses in meeting, event, exposition and convention planning and management.

The expansive growth of the meeting, exposition, event and convention (MEEC) industry within the hospitality industry, communities and college curricula, demands this current, comprehensive introduction to the various segments of the MEEC industry. This broad overview takes advantage of the expertise of many active industry experts. It is the most up-to-date text available and covers a wider range of MEEC topics than any other book on the market.

A propos du livre

À propos de l?auteur

George G. Fenich, Ph.D. was a practitioner in the hospitality industry before joining academe in 1985. He is a Professor in the Lester E. Kabacoff School of Hotel, Restaurant, and Tourism Administration at the University of New Orleans. His doctoral dissertation entitled "The Dollars and Sense of Convention Centers" is one of the seminal works on the subject. Dr. Fenich has written over 25 articles in academic journals and has made almost 75 presentations at national conventions, including those of the Professional Convention Management Association, the International Association of Convention and Visitor Bureaus, and the Association for Convention Operations Management.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2004
• Langue: anglais
• ISBN 10: 0131125877
• ISBN 13: 9780131125872
• Reliure: Relié
• Nombre de pages: 544
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie