Canadian Advertising Action - Couverture souple

TUCKWELL

Couverture souple

ISBN 10 : 0131188291 ISBN 13 : 9780131188297

Editeur : Longman Higher Education, 1992

A propos du livre

Présentation de l'éditeur

Designed for applied advertising courses in most community colleges and many continuing education departments in universities.

The Sixth Edition of Canadian Advertising in Action holds true to its original mandate: Canadian, brief and applied. Carefully balancing theory and practice, this practical introduction to Canadian advertising focuses primarily on advertising planning. Viewed from a Canadian perspective, the concepts are presented in the context of corporate planning and marketing planning. Students explore the relationships between various advertising plans and learn how these are conceived and developed from initial concept through to finished creative media plans.

Détails de l'édition

• Éditeur: Longman Higher Education
• Date d'édition: 1992
• Langue: anglais
• ISBN 10: 0131188291
• ISBN 13: 9780131188297
• Reliure: Broché
• Numéro d'édition: 2
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible