Writing for the Web: A Practical Guide - Couverture souple

Jeney, Cynthia L.

Couverture souple

ISBN 10 : 0131192361 ISBN 13 : 9780131192362

Editeur : Pearson, 2006

Synopsis

For courses in Writing for the Web, Web Authoring, Introduction to Web Writing and Web Development.

 

Taking a rhetorical approach,Writing for the Web: A Practical Guide discusses how invention, arrangement, and purpose-driven content can make Web writers more authentic and effective. Written for a wide range of audiences, it introduces students to sound Web writing principles and discusses how technologies, interfaces, and data are impacted by the choices the writer makes. Exercises, assignments, and case scenarios encourage students to practice skills such as captioning photos, incorporating links and writing FAQ pages. Realistic projects help readers learn how to organize content, define writing purpose and craft clear messages that will be powerful enough to impact Web site visitors and their behavior.

A propos du livre

Présentation de l'éditeur

For courses in Writing for the Web, Web Authoring, Introduction to Web Writing and Web Development.

 

Taking a rhetorical approach,Writing for the Web: A Practical Guide discusses how invention, arrangement, and purpose-driven content can make Web writers more authentic and effective. Written for a wide range of audiences, it introduces students to sound Web writing principles and discusses how technologies, interfaces, and data are impacted by the choices the writer makes. Exercises, assignments, and case scenarios encourage students to practice skills such as captioning photos, incorporating links and writing FAQ pages. Realistic projects help readers learn how to organize content, define writing purpose and craft clear messages that will be powerful enough to impact Web site visitors and their behavior.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 0131192361
• ISBN 13: 9780131192362
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 224
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie