Canadian Marketing in Action - Couverture souple

Tuckwell, Keith J.

Couverture souple

ISBN 10 : 0131200917 ISBN 13 : 9780131200913

Editeur : Prentice-Hall (Canada), 2004

Synopsis

Appropriate for Introductory Marketing courses at the college or university level.

Canadian Marketing in Action provides a careful balance between theory and practice and presents material in a clear, concise style and readable format that students appreciate. It also meets the needs of faculty who face the pressures of time and reduced course hours allocated to introductory marketing courses.

A propos du livre

Présentation de l'éditeur

Appropriate for Introductory Marketing courses at the college or university level.

Canadian Marketing in Action provides a careful balance between theory and practice and presents material in a clear, concise style and readable format that students appreciate. It also meets the needs of faculty who face the pressures of time and reduced course hours allocated to introductory marketing courses.

Détails de l'édition

• Éditeur: Prentice-Hall (Canada)
• Date d'édition: 2004
• Langue: anglais
• ISBN 10: 0131200917
• ISBN 13: 9780131200913
• Reliure: Broché
• Numéro d'édition: 6
• Nombre de pages: 607
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie