Articles liés à A Framework for Marketing Management: International...
Synopsis
For undergraduate and MBA courses in Marketing Management and Marketing Strategy.
A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling textbook, Marketing Management. This books focuses on key points such as how to analyze the market and competitors, how to develop strategies, and how to deliver and manage effective marketing programs. A streamlined approach also offers greater flexibility in classes where outside cases, simulations, and projects are brought in.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur
For undergraduate and MBA courses in Marketing Management and Marketing Strategy.
A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling textbook, Marketing Management. This books focuses on key points such as how to analyze the market and competitors, how to develop strategies, and how to deliver and manage effective marketing programs. A streamlined approach also offers greater flexibility in classes where outside cases, simulations, and projects are brought in.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Autres éditions populaires du même titre
Résultats de recherche pour A Framework for Marketing Management: International...
Image d'archives
A Framework for Marketing Management
Edité par
Prentice Hall, 2003
ISBN 10 : 0131204270
ISBN 13 : 9780131204270
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780131204270. N° de réf. du vendeur 8658712
Quantité disponible : 1 disponible(s)
Image d'archives
A Framework for Marketing Management
Edité par
Pearson, 2003
ISBN 10 : 0131204270
ISBN 13 : 9780131204270
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780131204270. N° de réf. du vendeur 8980146
Quantité disponible : 1 disponible(s)
Image d'archives
A Framework for Marketing Management
Edité par
Pearson, 2003
ISBN 10 : 0131204270
ISBN 13 : 9780131204270
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780131204270. N° de réf. du vendeur 8980145
Quantité disponible : 1 disponible(s)
Image d'archives
A Framework for Marketing Management
Edité par
Prentice Hall, 2003
ISBN 10 : 0131204270
ISBN 13 : 9780131204270
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780131204270. N° de réf. du vendeur 8658711
Quantité disponible : 1 disponible(s)