Management Information Systems: Managing the Digital Firm - Couverture souple

Laudon, Kenneth-C; Laudon, Jane-P

Couverture souple

ISBN 10 : 0131206818 ISBN 13 : 9780131206816

Editeur : Pearson, 2003

Synopsis

For junior-, senior-, and graduate-level courses in Management Information Systems.

These best selling authors know Information Systems knowledge is essential for creating competitive firms, managing global corporations, and providing useful products and services to customers. Their book introduced management information systems that students will find vital to their professional success. It emphasizes the digital integration of the firm through enterprise applications (management of the supply chain, customer relationships, enterprise systems, and knowledge) by using their gold standard approach of relating MIS to Management, the Organization and Technology.

A propos du livre

Présentation de l'éditeur

For junior-, senior-, and graduate-level courses in Management Information Systems.

These best selling authors know Information Systems knowledge is essential for creating competitive firms, managing global corporations, and providing useful products and services to customers. Their book introduced management information systems that students will find vital to their professional success. It emphasizes the digital integration of the firm through enterprise applications (management of the supply chain, customer relationships, enterprise systems, and knowledge) by using their gold standard approach of relating MIS to Management, the Organization and Technology.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 0131206818
• ISBN 13: 9780131206816
• Reliure: Broché
• Nombre de pages: 608
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie