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A Framework for Marketing Management, Canadian Edition
Edité par
Pearson Education Canada, 2007
ISBN 10 : 0131213458
ISBN 13 : 9780131213456
Ancien ou d'occasion
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Vendeur : Mad Hatter, West Kelowna, BC, Canada
Évaluation du vendeur 5 sur 5 étoiles
Etat : As New. Canadian Edition tight and unmarked copy-" Available for the first time in a Canadian edition, A Framework for Marketing Management delivers a succinct analysis of today's marketing management theories and practices. Using the most current concepts, data, and a wide range of examples, this authoritative text illustrates how excellent management strategies lead to unsurpassed marketing success." From the Back Cover: "Discover the Essential Theories and Practices of Successful Marketing Management! Available for the first time in a Canadian edition, A Framework for Marketing Management delivers a succinct analysis of today's marketing management theories and practices. Using the most current concepts, data, and a wide range of examples, this authoritative text illustrates how excellent management strategies lead to unsurpassed marketing success. Special features of A Framework for Marketing Management, Canadian Edition: "Streamlined coverage that provides a wealth of information in one concise volume. Canadian Marketing Excellence vignettes at the beginning of each chapter explore marketing management success from a uniquely Canadian perspective. Current examples and up-to-date data that ensure the management strategies you learn will be highly relevant in today's fast-paced marketing world.". N° de réf. du vendeur 23699
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Expédition à EUR 18,40
Expédition depuis Canada vers Etats-Unis
Expédition depuis Canada vers Etats-Unis
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