Introduction to E-Commerce: International Edition - Couverture souple

Turban, Efraim; King, David

Couverture souple

ISBN 10 : 0131224506 ISBN 13 : 9780131224506

Editeur : Pearson, 2004

Synopsis

For undergraduate-level courses in Electronic Commerce.

Written by an academician and a practitioner this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Perfect for courses where the professor chooses to use supplemental material or in a course where the professor wants a brief book.

A propos du livre

Présentation de l'éditeur

For undergraduate-level courses in Electronic Commerce.

Written by an academician and a practitioner this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Perfect for courses where the professor chooses to use supplemental material or in a course where the professor wants a brief book.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2004
• Langue: anglais
• ISBN 10: 0131224506
• ISBN 13: 9780131224506
• Reliure: Broché
• Nombre de pages: 537
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie