Strategic Management and Business Policy - Couverture souple

Wheelen, Thomas-L; Hunger, J-David

Couverture souple

ISBN 10 : 0131225510 ISBN 13 : 9780131225510

Editeur : Pearson, 2003

Synopsis

For senior-level and introductory graduate-level courses in Strategic Management and Business Policy.

Most integrative text in the market. Focus on technology/innovation and entrepreneurship (each covered in separate chapters). A Strategic Audit (Chapter 10) gives the professor optional but useful step-by-step case analysis tool. This textbook is available in paperback cases or concepts format. Check out the web...new experiential case exercises in book and on text website! Customize this casebook @ prenhall.com/custombusiness.

A propos du livre

Présentation de l'éditeur

For senior-level and introductory graduate-level courses in Strategic Management and Business Policy.

Most integrative text in the market. Focus on technology/innovation and entrepreneurship (each covered in separate chapters). A Strategic Audit (Chapter 10) gives the professor optional but useful step-by-step case analysis tool. This textbook is available in paperback cases or concepts format. Check out the web...new experiential case exercises in book and on text website! Customize this casebook @ prenhall.com/custombusiness.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 0131225510
• ISBN 13: 9780131225510
• Reliure: Broché
• Nombre de pages: 1088
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie