Articles liés à The strategy and tactics of pricing
Synopsis
3
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Quatrième de couverture
"The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden—these guys know their stuff and it works!" — Guy Kawasaki, CEO, Garage Technology Ventures
"For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals." — Eric G. Mitchell, President, The Professional Pricing Society
"Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights." — Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University
"An investment in Tom and Reed's book will give you the highest return you've ever had. It's an investment you can't afford not to make." — Dan Nimer, President, DNA Group
Présentation de l'éditeur
For MBA or advanced undergraduate courses in Pricing Strategy or Pricing and Product Policy.
Practical in focus and lively in style, this text provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurPearson
- Date d'édition2001
- ISBN 10 013122753X
- ISBN 13 9780131227538
- ReliureBroché
- Langueanglais
- Numéro d'édition3
- Nombre de pages398
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making: Third Edition
Edité par
Prentice Hall, 2002
ISBN 10 : 013122753X
ISBN 13 : 9780131227538
Ancien ou d'occasion
Tapa Blanda
Vendeur : Libros Tobal, Ajalvir, MADRI, Espagne
Évaluation du vendeur 5 sur 5 étoiles
Tapa Blanda. Etat : Bien. Texto en inglés. Tapa blanda de editorial ilustrada. Sin subrayados ni anotaciones. Perfecto estado de conservación. 'The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden-these guys know their stuff and it works!' - Guy Kawasaki, CEO, Garage Technology Ventures 'For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals.' - Eric G. Mitchell, President, The Professional Pricing Society 'Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights.' - Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University 'An investment in Tom and Reed's book will give you the highest return you've ever had. It's an investment you can't afford not to make.' - Dan Nimer, President, DNA Group. Libro. N° de réf. du vendeur 101277
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