Essentials of Strategic Management: International Edition - Couverture souple

Hunger, J. David; Wheelen, Thomas L.

Couverture souple

ISBN 10 : 0131227882 ISBN 13 : 9780131227880

Editeur : Pearson, 2002

Synopsis

The third edition of Essentials of Strategic Management contains the following NEW features: *Adds the strategic inflection point as a triggering event to initiate a strategy review. *Adds complementors as other stakeholders to Porter's model of industry analysis. *Provides criticism of SWOT analysis. *Adds international entry options to the discussion of horizontal growth strategy. *Extends a discussion of synergy in Chapter 8 with a list of six types of synergy.

A propos du livre

Quatrième de couverture

The third edition of Essentials of Strategic Management contains the following NEW features:

• Adds the strategic inflection point as a triggering event to initiate a strategy review.
• Adds complementors as other stakeholders to Porter's model of industry analysis.
• Provides criticism of SWOT analysis.
• Adds international entry options to the discussion of horizontal growth strategy.
• Extends a discussion of synergy in Chapter 8 with a list of six types of synergy.

Présentation de l'éditeur

For undergraduate and graduate courses in Strategic Management and Business Policy.

This brief text offers a short, concise explanation of the most important concepts and techniques in Strategic Management. Perfect for corporate and executive training programs. Serves as an excellent supplement to cases and simulations.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 0131227882
• ISBN 13: 9780131227880
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 191
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible