Essentials of Strategic Management: International Edition - Couverture souple

Hunger, J. David; Wheelen, Thomas L.

Couverture souple

ISBN 10 : 0131227882 ISBN 13 : 9780131227880

Editeur : Pearson, 2002

Synopsis

For undergraduate and graduate courses in Strategic Management and Business Policy.

This brief text offers a short, concise explanation of the most important concepts and techniques in Strategic Management. Perfect for corporate and executive training programs. Serves as an excellent supplement to cases and simulations.

A propos du livre

À propos de la quatrième de couverture

The third edition of Essentials of Strategic Management contains the following NEW features:

• Adds the strategic inflection point as a triggering event to initiate a strategy review.
• Adds complementors as other stakeholders to Porter's model of industry analysis.
• Provides criticism of SWOT analysis.
• Adds international entry options to the discussion of horizontal growth strategy.
• Extends a discussion of synergy in Chapter 8 with a list of six types of synergy.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 0131227882
• ISBN 13: 9780131227880
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 191
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie