Articles liés à Principles of Marketing: An Asian Perspective
- ÉditeurPearson
- Date d'édition2005
- ISBN 10 0131234390
- ISBN 13 9780131234390
- ReliureBroché
- Langueanglais
- Nombre de pages608
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Principles of Marketing: An Asian Perspective
Edité par
Prentice Hall, US, 2005
ISBN 10 : 0131234390
ISBN 13 : 9780131234390
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Vendeur : Infinity Books Japan, Tokyo, TKY, Japon
Évaluation du vendeur 3 sur 5 étoiles
Etat : Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Principles of Marketing: An Asian Perspective provides an authoritative, co mprehensive, innovative, managerial, and practical introduction to the fasc inating world of Asian marketing. While providing the most up-to-date marketing coverage, this book also makes learning about and teaching Asian marketing easier and more exciting for both students and instructors. Marketing is presented in a practical, exciting, and easy to digest manner. The text is filled with interesting examples and stories about real companies and their marketing practices. Moreover, the integrated, cutting-edge teaching and learning package gives instructors the power to customize students' educational experience. N° de réf. du vendeur RWARE0000030685
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