Integrated Advertising, Promotion and Marketing Communications - Couverture souple

Clow, Kenneth E.; Baack, Donald

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9780131405462: Integrated Advertising, Promotion and Marketing Communications

Couverture souple

ISBN 10 : 0131405462 ISBN 13 : 9780131405462

Editeur : Prentice Hall, 2003

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Book by Clow Kenneth E Baack Donald

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

Quatri�me de couverture :

Advertising PlanPro by Palo Alto Software allows you to quickly and easily create a winning advertising plan through a step-by-step process. Advertising PlanPro addresses the advertising plan needs for all organizations that will benefit from an effective advertising plan.

Sample plans are included for all combinations of business types—product or service-based organizations that serve consumers or businesses. A non-profit sample advertising plan is also included.
Plan Wizards guide you through the plan selection process and build a customized advertising plan outline.
The Task Manager guides you through each step. All tables, charts, and text outlines are customized for your specific needs.
Contains the tables and essential charts every advertising plan should contain, plus the flexibility to add others.
Instructions and row-by-row help are provided throughout the software.
Use the print command to print out a beautifully formatted document that automatically merges text, tables, and charts.

Pr�sentation de l'�diteur :

For undergraduate Advertising and Integrated Marketing Communication courses.

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

Clow and Baack examine advertising and promotions through the lens of integrated marketing communications.

The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.

In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.