Strategic Marketing Problems: Cases and Comments: United States Edition - Couverture rigide

Kerin, Roger; Peterson, Robert

Couverture rigide

ISBN 10 : 0131421840 ISBN 13 : 9780131421844

Editeur : Pearson, 2003

Synopsis

For courses in Marketing Strategy, Marketing Management, and Strategic Marketing.

This best-selling text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive class-tested case studies provide an opportunity for those concepts and tools to be employed in practice.

A propos du livre

Présentation de l'éditeur

For courses in Marketing Strategy, Marketing Management, and Strategic Marketing.

This best-selling text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive class-tested case studies provide an opportunity for those concepts and tools to be employed in practice.

Quatrième de couverture

READ ABOUT

• Nokia's successful Segmentation Approach and resulting cell phone offerings
• eBay's alternative market-entry options in Latin America
• Nintendo's launch of Game Boy Color
• Gateway Inc.'s controversial multi-channel strategy

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 0131421840
• ISBN 13: 9780131421844
• Reliure: Relié
• Nombre de pages: 704
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie