This comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this field―from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Highlights of the ninth edition:
New section of Internet Research Cases and end of chapter experiential exercises for researching and analyzing companies.
Five of the mini-cases are included in the book.
Five additional mini-cases are on the companion website at www.prenhall.com/wheelen
This comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this field—from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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