Essentials of Entrepreneurship and Small Business Management - Couverture souple

Zimmerer, Thomas W; Scarborough, Norman M.

Couverture souple

ISBN 10 : 0131440292 ISBN 13 : 9780131440296

Editeur : Pearson, 2004

Synopsis

For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management. This fourth edition introduces students to the processes of new venture creation and the critical knowledge needed to manage a business once it is formed.

A propos du livre

Quatrième de couverture

The tool that today's students need to master the most essential issues involved in starting and managing a successful new business venture. The first book in the field to have an entire chapter on E-Commerce!

FEATURES

• New! Chapter 15, "E-Commerce and the Entrepreneur," serves as a guide to conducting business on the web.
• New! Chapter 2, "Inside the Entrepreneurial Mind: From Ideas to Reality," discusses the creative process entrepreneurs use to create business ideas.
• "You Be the Consultant" feature challenges students to apply what they've learned. Each chapter has two of these boxes, which pose a problem situation, with questions to focus attention on key issues.
• A dedicated Web site at www.prenhall.com/zimmerer includes Internet exercises, author updates, and over 1,000 links to relevant small business sites.

Quatrième de couverture

Concise, Contemporary, and Practical The ideal tool for the next generation of entrepreneurs!

A time-tested book that todays students need to master the most essential and critical issues involved in starting and managing a successful new business venture.

Take a look!

• New Sections on "Building a Business Plan," and "Putting the Business Plan to Work."
• Sample business plan for Sluggers, an indoor pitching/batting cage, included both in the text and on the Web site.
• A dedicated Web site at www.prenhall.com/zimmerer includes numerous links to relevant small business sites, complete chapter summaries with quizzes, and other valuable teaching and learning resources.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2004
• Langue: anglais
• ISBN 10: 0131440292
• ISBN 13: 9780131440296
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 592
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie