Articles liés à Strategic Management In Action

Strategic Management In Action - Couverture souple

Coulter, Mary A.

 
9780131446809: Strategic Management In Action
Couverture souple
ISBN 10 : 0131446800 ISBN 13 : 9780131446809
Editeur : Pearson, 2004

Synopsis

For courses in Strategic Management.

 

Strategic Management in Action, 3rd Edition is clearly differentiated from other texts by its conversational writing style, brief paperback format, increased use of pedagogy, and emphasis on students doing strategy. The volume effectively integrates strategy theory and strategy action in an exciting and engaging way.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Quatrième de couverture

Continuing the tradition of the previous edition, Strategic Management in Action, 2e integrates the most current strategic management theories and practices in an engaging and exciting format.

Features!
  • New! Comprehensive cases at the end of the text including companies such as Amazon.com, Levi-Strauss, and Starbucks.
  • New! "Strategic Management in an E-Business World" boxes in every chapter explore e-business concepts and how decision makers are dealing with the dynamic changes taking place in that area. "
  • New! "Strategic Management-The Global Perspective" boxes in each chapter emphasize the international scope of today's business environment and examples from companies around the world.
  • New! "The Grey Zone" asks students to think about the ethical implications inherent in strategic decision making.
  • A Companion Web site-Gives students access to online study guides, Internet resources, and related exercises. Visit the site at www.prenhall.com/coulter.

Présentation de l'éditeur

For courses in Strategic Management.

 

Strategic Management in Action, 3rd Edition is clearly differentiated from other texts by its conversational writing style, brief paperback format, increased use of pedagogy, and emphasis on students doing strategy. The volume effectively integrates strategy theory and strategy action in an exciting and engaging way.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Pearson
Date d'édition
2004
Langue
anglais
ISBN 10 
0131446800
ISBN 13 
9780131446809
Reliure
Broché
Numéro d'édition
3
Nombre de pages
368
Coordonnées du fabricant
non disponible
Personne responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italie