Strategic Management In Action - Couverture souple

Coulter, Mary A.

Couverture souple

ISBN 10 : 0131446800 ISBN 13 : 9780131446809

Editeur : Pearson, 2004

Synopsis

Book by Coulter Mary

A propos du livre

Quatrième de couverture :

Continuing the tradition of the previous edition, Strategic Management in Action, 2e integrates the most current strategic management theories and practices in an engaging and exciting format.

Features!

• New! Comprehensive cases at the end of the text including companies such as Amazon.com, Levi-Strauss, and Starbucks.
• New! "Strategic Management in an E-Business World" boxes in every chapter explore e-business concepts and how decision makers are dealing with the dynamic changes taking place in that area. "
• New! "Strategic Management-The Global Perspective" boxes in each chapter emphasize the international scope of today's business environment and examples from companies around the world.
• New! "The Grey Zone" asks students to think about the ethical implications inherent in strategic decision making.
• A Companion Web site-Gives students access to online study guides, Internet resources, and related exercises. Visit the site at www.prenhall.com/coulter.

Présentation de l'éditeur :

For courses in Strategic Management.

 

Strategic Management in Action, 3rd Edition is clearly differentiated from other texts by its conversational writing style, brief paperback format, increased use of pedagogy, and emphasis on students doing strategy. The volume effectively integrates strategy theory and strategy action in an exciting and engaging way.

À propos de cette édition

• Éditeur: Pearson
• Date d'édition: 2004
• ISBN 10: 0131446800
• ISBN 13: 9780131446809
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 368