Essentials Of Strategic Management - Couverture souple

Hunger, J. David; Wheelen, Thomas L.

Couverture souple

ISBN 10 : 0131485237 ISBN 13 : 9780131485235

Editeur : Pearson, 2006

Synopsis

For undergraduate and graduate level strategic management courses.

 

Hunger/Wheelen is a concise book that covers the most important concepts and techniques in strategic management.

A propos du livre

Quatrième de couverture

The third edition of Essentials of Strategic Management contains the following NEW features:

• Adds the strategic inflection point as a triggering event to initiate a strategy review.
• Adds complementors as other stakeholders to Porter's model of industry analysis.
• Provides criticism of SWOT analysis.
• Adds international entry options to the discussion of horizontal growth strategy.
• Extends a discussion of synergy in Chapter 8 with a list of six types of synergy.

Présentation de l'éditeur

For undergraduate and graduate level strategic management courses.

 

Hunger/Wheelen is a concise book that covers the most important concepts and techniques in strategic management.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 0131485237
• ISBN 13: 9780131485235
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 208
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie