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From Ice Cream To The Internet: Using Franchising To Drive The Growth And Profits Of Your Company - Couverture rigide
Synopsis
In this book, Dr. Scott A. Shane systematically helps businesses assess the pros and cons of the decision to franchise. This book focuses squarely on the issues and challenges faced by franchisors. Shane answers key questions such as: What do successful franchisors do differently from unsuccessful franchisors? Why do some companies in an industry choose to franchise while their competitors don't? How does the decision to franchise affect your ability to compete with firms that don't? For businesses that choose to move forward, Shane presents proven principles for every aspect of building a successful franchising system, including: recruiting, selecting, managing and supporting franchisees; establishing territories and pricing; managing expansion; and navigating the unique legal and institutional challenges of franchising.
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À propos de l?auteur
About the Author
Dr. Scott A. Shane is Professor of Economics and Entrepreneurship at the Weatherhead School of Management at Case Western Reserve University. The author of numerous scholarly articles on franchising, Dr. Shane has consulted with many current and potential franchisors on the topics outlined in this book. Dr. Shane has also written or edited seven other business books including: Finding Fertile Ground: Identifying Extraordinary Opportunities for New Ventures; Academic Entrepreneurship: University Spinoffs and Wealth Creation; A General Theory of Entrepreneurship: The Individual-Opportunity Nexus; Entrepreneurship: A Process Perspective; andFoundations of Entrepreneurship. Dr. Shane holds a Ph.D. from The Wharton School, University of Pennsylvania.
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From Ice Cream to the Internet : Using Franchising to Drive the Growth and Profits of Your Company
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Wharton School Publishing, 2005
ISBN 10 : 013149421X
ISBN 13 : 9780131494213
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From Ice Cream to the Internet: Using Franchising to Drive the Growth and Profits of Your Company: Using Franchising to Unlock the Potential of Your Business
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Financial Times/ Prentice Hall 11/01/2005, 2005
ISBN 10 : 013149421X
ISBN 13 : 9780131494213
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Hardcover. Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. N° de réf. du vendeur 6545-9780131494213
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From Ice Cream to the Internet: Using Franchising to Drive the Growth and Profits of Your Company: Using Franchising to Unlock the Potential of Your Business
Edité par
Financial Times/ Prentice Hall, 2005
ISBN 10 : 013149421X
ISBN 13 : 9780131494213
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Hardcover. Etat : Very Good. From Ice Cream to the Internet: Using Franchising to Drive the Growth and Profits of Your Company: Using Franchising to Unlock the Potential of Your Business This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9780131494213
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From Ice Cream to the Internet
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FT Press, 2005
ISBN 10 : 013149421X
ISBN 13 : 9780131494213
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FROM ICE CREAM TO THE INTERNET:
Vendeur : BennettBooksLtd, North Las Vegas, NV, Etats-Unis
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Etat : New. New. In shrink wrap. Looks like an interesting title! 0.85. N° de réf. du vendeur Q-013149421X
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FROM ICE CREAM TO THE INTERNET:USING FRANCHISING T
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PEARSON EDUCACION, 2005
ISBN 10 : 013149421X
ISBN 13 : 9780131494213
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