Strategic Management: Concepts and Cases - Couverture rigide

David, Fred R.

Couverture rigide

ISBN 10 : 0131503499 ISBN 13 : 9780131503496

Editeur : Pearson, 2004

Synopsis

For undergraduate courses in Strategic Management, Strategy, and Business Policy.

The tenth edition of Strategic Management is a current, well-written strategic management textbook with the most up-to-date compilation of cases available. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter―globalization, the natural environment, and e-commerce. 46 Experiential Exercises, and 43 cases are included.

A propos du livre

Présentation de l'éditeur

For undergraduate courses in Strategic Management, Strategy, and Business Policy.

The tenth edition of Strategic Management is a current, well-written strategic management textbook with the most up-to-date compilation of cases available. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter—globalization, the natural environment, and e-commerce. 46 Experiential Exercises, and 43 cases are included.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2004
• Langue: anglais
• ISBN 10: 0131503499
• ISBN 13: 9780131503496
• Reliure: Relié
• Nombre de pages: 824
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie