Principles of Corporate Communication - Couverture souple

Van Riel

 
9780131509962: Principles of Corporate Communication
Couverture souple
ISBN 10 : 0131509969 ISBN 13 : 9780131509962
Editeur : Financial TImes Prentice Hall, 1995

Synopsis

This work provides up-to-date, scientifically based models to analyze corporate image and corporate identity, plus techniques to improve the effectiveness of corporate communication programmes, planning and implementation. The book features a cross functional perspective, integrating theory from the public relations tradition, and marketing communications, and focuses on the interdependent relations between corporate strategy, corporate identity and corporate image. This work is intended for use on MBA and Masters-level corporate communications courses, and also for public relations, marketing communications and advertising courses.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This work provides up-to-date, scientifically based models to analyze corporate image and corporate identity, plus techniques to improve the effectiveness of corporate communication programmes, planning and implementation. The book features a cross functional perspective, integrating theory from the public relations tradition, and marketing communications, and focuses on the interdependent relations between corporate strategy, corporate identity and corporate image. This work is intended for use on MBA and Masters-level corporate communications courses, and also for public relations, marketing communications and advertising courses.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Financial TImes Prentice Hall
Date d'édition
1995
Langue
anglais
ISBN 10 
0131509969
ISBN 13 
9780131509962
Reliure
Broché
Numéro d'édition
1
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
non disponible