Basic Marketing Research: United States Edition - Couverture rigide

Malhotra, Naresh K.

Couverture rigide

ISBN 10 : 0131525425 ISBN 13 : 9780131525429

Editeur : Pearson, 2005

Synopsis

For undergraduate marketing research and marketing data analysis courses.

 

Providing a hands-on approach to marketing research, this book fills the need for a marketing research text that presents concepts simply, illustrates them vividly, and applies them in real life

marketing situations.

A propos du livre

Quatrième de couverture

Success in your dissertation is crucial to your overall success in your master’s qualification. Taking a step by step approach this book guides you through choosing, planning, researching and writing your dissertation. You will be encouraged to develop relevant skills and each step is illustrated by an example of what to do (and sometimes of what not to do). Crucially the assessment criteria are explained so that your work is focussed around the relevant academic objectives. Acknowledging that project work is often not sequential, but demands consideration of several stages at once, it advises how to juggle these challenges.

Key features of this book

• Focuses on how to survive and excel in your dissertation, aligning your work with academic assessment criteria.

• Takes a step by step, skills based approach guiding you through all aspects of your dissertation.

• Helps develop arguing and writing skills, useful in academia and the world of work beyond your dissertation.

• Doesn’t forget its sense of humour (and encourages you not to forget yours!)

Colin Fisher is a principal lecturer in Human Resource Management at Nottingham Business School, Nottingham Trent University. He and Alan Lovell have recently published Business Ethics & Values with Pearson Education. Colin has also helped hundreds of Nottingham Trent University students through their master’s projects.

Présentation de l'éditeur

For undergraduate marketing research and marketing data analysis courses.

 

Providing a hands-on approach to marketing research, this book fills the need for a marketing research text that presents concepts simply, illustrates them vividly, and applies them in real life

marketing situations.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2005
• Langue: anglais
• ISBN 10: 0131525425
• ISBN 13: 9780131525429
• Reliure: Relié
• Numéro d'édition: 2
• Nombre de pages: 672
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible