Articles liés à Competitive Positioning: The Key to Marketing Strategy
Synopsis
This book is aimed at final year marketing students, MBA students and marketing managers. Focusing on how to create and sustain superior performance in the market place this book deals with the two central issues in marketing strategy formulation: the identification of target markets and the customers that the company will seek to serve; and the creation of a differential advantage, or competitive edge, that will enable a company to serve the customers more effectively than the competition. Taken together, decisions on these two issues create the competitive positioning of a company from which the implementation of the marketing programme and the elements of the marketing mix are dictated. The book discusses the issues of segmentation and positioning, and how best to apply these approaches. Strategies are presented for defending one's own and attacking one's competitors' positions. Important issues for the 1990s are identified and a framework for developing marketing strategy is presented. British and European examples are given, for example Unilever, Amstrad and American theme parks.
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Résultats de recherche pour Competitive Positioning: The Key to Marketing Strategy
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Competitive Positioning: The Key to Market Success
Edité par
Prentice-Hall, 1993
ISBN 10 : 0131555995
ISBN 13 : 9780131555990
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780131555990. N° de réf. du vendeur 9177521
Quantité disponible : 1 disponible(s)
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Competitive Positioning
Edité par
Prentice Hall, New York, 1993
ISBN 10 : 0131555995
ISBN 13 : 9780131555990
Ancien ou d'occasion
Trade Paperback
Vendeur : Clement Burston Books, Bowness on Windermere, Royaume-Uni
Évaluation du vendeur 4 sur 5 étoiles
Trade Paperback. Etat : Good. former owner's name inside,260 pages. N° de réf. du vendeur 018081
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Competitive Positioning: The Key to Marketing Strategy: Key to Market Strategy
Edité par
Prentice-Hall 01.05.1993., 1993
ISBN 10 : 0131555995
ISBN 13 : 9780131555990
Ancien ou d'occasion
Couverture souple
Vendeur : NEPO UG, Rüsselsheim am Main, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : Gut. 272 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Sprache: Englisch Gewicht in Gramm: 469 23,4 x 17,5 x 2,0 cm, Taschenbuch. N° de réf. du vendeur 334441
Quantité disponible : 1 disponible(s)
Image d'archives
Competitive Positioning: The Key to Marketing Strategy: Key to Market Strategy
Edité par
Prentice-Hall 01.05.1993, 1993
ISBN 10 : 0131555995
ISBN 13 : 9780131555990
Ancien ou d'occasion
Couverture souple
Vendeur : Sigrun Wuertele buchgenie_de, Altenburg, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : Sehr gut - gebraucht. Taschenbuch 272 S. Sehr guter Zustand, ohne Namenseintrag Zustand: 2, Sehr gut - gebraucht, Taschenbuch Prentice-Hall , 1993-05-01 272 S. , Competitive Positioning: The Key to Marketing Strategy: Key to Market Strategy, Hooley, Graham J. N° de réf. du vendeur BU248660
Quantité disponible : 1 disponible(s)
Image d'archives
Competitive Positioning: The Key to Marketing Strategy: Key to Market Strategy
Edité par
Prentice-Hall, 1993
ISBN 10 : 0131555995
ISBN 13 : 9780131555990
Ancien ou d'occasion
Couverture souple
Vendeur : Sigrun Wuertele buchgenie_de, Altenburg, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : Sehr gut - gebraucht. Taschenbuch Sehr guter Zustand, ohne Namenseintrag, Zustand: 6, Sehr gut - gebraucht, Taschenbuch Prentice-Hall , 1993 , Competitive Positioning: The Key to Marketing Strategy: Key to Market Strategy, Graham J. Hooley, John Saunders. N° de réf. du vendeur BU322108
Quantité disponible : 1 disponible(s)
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Competitive Positioning: The Key to Market Success
Edité par
Pearson Education Limited, United Kingdom, Harlow, 1993
ISBN 10 : 0131555995
ISBN 13 : 9780131555990
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. This book is aimed at final year marketing students, MBA students and marketing managers. Focusing on how to create and sustain superior performance in the market place this book deals with the two central issues in marketing strategy formulation: the identification of target markets and the customers that the company will seek to serve; and the creation of a differential advantage, or competitive edge, that will enable a company to serve the customers more effectively than the competition. Taken together, decisions on these two issues create the competitive positioning of a company from which the implementation of the marketing programme and the elements of the marketing mix are dictated. The book discusses the issues of segmentation and positioning, and how best to apply these approaches. Strategies are presented for defending one's own and attacking one's competitors' positions. Important issues for the 1990s are identified and a framework for developing marketing strategy is presented. British and European examples are given, for example Unilever, Amstrad and American theme parks. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR003807389
Quantité disponible : 3 disponible(s)
Image d'archives
Competitive Positioning: The Key to Marketing Strategy
Edité par
Prentice Hall, 1993
ISBN 10 : 0131555995
ISBN 13 : 9780131555990
Ancien ou d'occasion
paperback
Vendeur : HPB-Red, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : Very Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or limited writing/highlighting. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_362431169
Quantité disponible : 1 disponible(s)