Consumer Economics: Issues and Behaviors - Couverture rigide

Goldsmith, Elizabeth B.

Couverture rigide

ISBN 10 : 0131590499 ISBN 13 : 9780131590496

Editeur : Pearson, 2008

Synopsis

For undergraduate consumer economics and related consumer science courses.

 

This book provides an up-to-date look at the consumer movement and the intricacies of consumer behavior. It addresses who buys what, how, when, and why. It also looks at the forces that impact consumer choice in an ever-changing and often turbulent world–all using a balanced textbook/casebook approach. This edition emphasizes the consumer power model, includes more on personal finance and reflects the latest consumption shifts and impact consumers have on product development, advertising, packaging and promotion.

A propos du livre

Quatrième de couverture

Today's consumer is operating in a much more complex marketplace than could ever have been envisioned by Adam Smith, founding father of modern economics, who argued that consumers—not kings or parliaments—should rule nations. There is no doubt that the consumer is still sovereign, but controlling resources is becoming increasingly difficult. This text examines and explains the issues surrounding the modern consumer.

Highlights include:

• Student-based examples such as landlord-tenant disputes, sorting through credit card and cellular phone offers, purchasing cars and vehicle repairs, and choosing travel and various other "deals" wisely
• Internet and e-commerce is well-documented
• Introduces the circular flow model of consumption from beginning to end
• A full chapter on consumption shifts and the consumer movement
• State-of-the-art scientific and behavioral knowledge on diets, organically-grown food, genetically altered food, additives, food-related disease, and fast-food versus the slow-food movement
• A full chapter on health and wellness
• Practical information regarding purchasing homes, cars, insurance, and investments, including warranties and guarantees, product safety and awareness of "get rich quick" schemes
• A full chapter on identity theft and how to avoid it

Présentation de l'éditeur

For undergraduate consumer economics and related consumer science courses.

 

This book provides an up-to-date look at the consumer movement and the intricacies of consumer behavior. It addresses who buys what, how, when, and why. It also looks at the forces that impact consumer choice in an ever-changing and often turbulent world–all using a balanced textbook/casebook approach. This edition emphasizes the consumer power model, includes more on personal finance and reflects the latest consumption shifts and impact consumers have on product development, advertising, packaging and promotion.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 0131590499
• ISBN 13: 9780131590496
• Reliure: Relié
• Numéro d'édition: 2
• Nombre de pages: 528
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie