The Economics of Tourism - Couverture souple

Reece, William S.

Couverture souple

ISBN 10 : 0131715402 ISBN 13 : 9780131715400

Editeur : Pearson, 2009

Synopsis

This book uses contemporary economic analysis to help readers understand the tourism industry.  Referring to the work of Nobel winning economists, it shows how to understand tourism market behavior as rational responses to high fixed costs, low marginal costs and capacity constraints. Throughout the book, technical change is addressed as it relates to adjustments in business models and strategies. A clear explanation of revenue management is also included. With a focus on basic economic principles, it shows how we can use elementary supply and demand analysis to understand the broad changes in tourism over many centuries and today.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 0131715402
• ISBN 13: 9780131715400
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 240
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie