Articles liés à Electronic Commerce: From Vision to Fulfillment

Electronic Commerce: From Vision to Fulfillment - Couverture souple

Awad, Elias M.

 
9780131735217: Electronic Commerce: From Vision to Fulfillment

Synopsis

For undergraduate or graduate courses in Electronic Commerce.

 

This briefer text gives students an overview of managerial and technical concepts of e-commerce.  The material follows a life cycle approach to show students the entire process of e-commerce from "vision" or strategic planning to "fulfillment" for delivery of products and services with the goal of customer satisfaction.

 

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

For undergraduate or graduate courses in Electronic Commerce.

 

This briefer text gives students an overview of managerial and technical concepts of e-commerce.  The material follows a life cycle approach to show students the entire process of e-commerce from "vision" or strategic planning to "fulfillment" for delivery of products and services with the goal of customer satisfaction.

 

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.