Managerial Economics: Economic Tools for Today's Decision Makers - Couverture souple

Keat, Paul G.; Young, Philip K. Y.

Couverture souple

ISBN 10 : 0131804235 ISBN 13 : 9780131804234

Editeur : Prentice-Hall, 1995

Synopsis

One of the features of this text is a running case study that traces the decision-making processes of a single firm. It creates a business setting for coverage of microeconomic theory and the tools of quantitative analysis used in management decision- making. Each chapter begins with a problem confronting the management of Global Foods, a hypothetical corporation competing in the soft drink industry. With this case situation as a backdrop, students should grasp how economic principles developed throughout the chapter relate to everyday business activity. In addition, actual business examples from the popular press - including many international examples - are incorporated within chapters to reinforce the connection between economic concepts and business problems. The new edition incorporates business examples from the popular press, and includes a chapter on international applications. First-hand reports by real business managers, describe their international business experiences and the ways in which understanding economics has helped them in their jobs.

Détails de l'édition

• Éditeur: Prentice-Hall
• Date d'édition: 1995
• Langue: anglais
• ISBN 10: 0131804235
• ISBN 13: 9780131804234
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 640
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible