Digital Marketing Strategy: Text and Cases - Couverture souple

Urban, Glen

Couverture souple

ISBN 10 : 0131831771 ISBN 13 : 9780131831773

Editeur : Pearson, 2003

Synopsis

For advanced courses in Strategic Marketing, Marketing on the Internet, and Customer Relationship Management.

The Internet and digital technology have changed how marketing is done. While the underlying principles of marketing remain the same, digital technologies provide new ways to improve the efficiency and effectiveness of strategic marketing activities. Digital Marketing Strategy: Text and Cases teaches new tools that make marketing more productive and emphasizes the usefulness of fundamental marketing theories in developing a response to the threats and opportunities created by the Internet.

A propos du livre

Présentation de l'éditeur

For advanced courses in Strategic Marketing, Marketing on the Internet, and Customer Relationship Management.

The Internet and digital technology have changed how marketing is done. While the underlying principles of marketing remain the same, digital technologies provide new ways to improve the efficiency and effectiveness of strategic marketing activities. Digital Marketing Strategy: Text and Cases teaches new tools that make marketing more productive and emphasizes the usefulness of fundamental marketing theories in developing a response to the threats and opportunities created by the Internet.

Revue de presse

"Digital Marketing Strategy demonstrates that when buyers and sellers have equal access to key information, innovative business designs and value can be generated. There is much you can learn from studying the evidence found in this book." ― Vince Barabba, Retired from GM, General Manager, Corporate Strategy and Knowledge Development

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 0131831771
• ISBN 13: 9780131831773
• Reliure: Broché
• Nombre de pages: 216
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie