Articles liés à Digital Marketing Strategy: Text and Cases
Synopsis
For advanced courses in Strategic Marketing, Marketing on the Internet, and Customer Relationship Management.
The Internet and digital technology have changed how marketing is done. While the underlying principles of marketing remain the same, digital technologies provide new ways to improve the efficiency and effectiveness of strategic marketing activities. Digital Marketing Strategy: Text and Cases teaches new tools that make marketing more productive and emphasizes the usefulness of fundamental marketing theories in developing a response to the threats and opportunities created by the Internet.
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Présentation de l'éditeur
For advanced courses in Strategic Marketing, Marketing on the Internet, and Customer Relationship Management.
The Internet and digital technology have changed how marketing is done. While the underlying principles of marketing remain the same, digital technologies provide new ways to improve the efficiency and effectiveness of strategic marketing activities. Digital Marketing Strategy: Text and Cases teaches new tools that make marketing more productive and emphasizes the usefulness of fundamental marketing theories in developing a response to the threats and opportunities created by the Internet.
Revue de presse
"Digital Marketing Strategy demonstrates that when buyers and sellers have equal access to key information, innovative business designs and value can be generated. There is much you can learn from studying the evidence found in this book." ― Vince Barabba, Retired from GM, General Manager, Corporate Strategy and Knowledge Development
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Digital Marketing Strategy : Text and Cases
Edité par
Prentice Hall PTR, 2003
ISBN 10 : 0131831771
ISBN 13 : 9780131831773
Ancien ou d'occasion
Couverture souple
Edition originale
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. 1st. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 5372962-20
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Digital Marketing Strategy: Text and Cases
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 0.8. N° de réf. du vendeur G0131831771I2N00
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Digital Marketing Strategy Tex
Edité par
Prentice Hall, 2003
ISBN 10 : 0131831771
ISBN 13 : 9780131831773
Ancien ou d'occasion
Couverture souple
Vendeur : SecondSale, Montgomery, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Etat : Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00090888670
Quantité disponible : 1 disponible(s)
Image d'archives
Digital Marketing Strategy Tex
Edité par
Prentice Hall, 2003
ISBN 10 : 0131831771
ISBN 13 : 9780131831773
Ancien ou d'occasion
Couverture souple
Vendeur : SecondSale, Montgomery, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Etat : Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00085356328
Quantité disponible : 2 disponible(s)
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Digital Marketing Strategy: Text and Cases
Vendeur : Cronus Books, Carson City, NV, Etats-Unis
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Paperback. Etat : New. New Inside and Outside. Clean and crisp pages w/no markings! You will be pleased. Excellent book! ( z1s183D ) Some very minor shelf wear on cover. ** Fast Shipping**. N° de réf. du vendeur SKU1023971
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Digital Marketing Strategy: Text and Cases
Vendeur : Campus Bookstore, Denton, TX, Etats-Unis
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Paperback. Etat : Good. ARRIVES IN 2-4 BUSINESS DAYS if you choose Expedited Shipping! May contain highlighting/underlining/notes/etc. May have used stickers on cover. Access codes and supplements are not guaranteed to be included with used books. Ships same or next day. Expedited shipping: 3-5 business days, Standard shipping: 4-14 business days. N° de réf. du vendeur mon0000012162
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Digital Marketing Strategy: Text and Cases
Vendeur : The Book Spot, Sioux Falls, MN, Etats-Unis
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Paperback. Etat : New. N° de réf. du vendeur Abebooks39802
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