Articles liés à Marketing Management and Information Technology
Synopsis
This work gives an overw of marketing concepts and techniques and shows how a marketing manager's job is being, or may be, changed by information technology. Each chapter begins with aims and learning objectives and ends with self-assessment questions. This second edition reflects technological changes and includes chapters on positioning and targeting, and database marketing. Case histories and examples highlight the benefits and pitfalls of the use of IT in marketing.
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Marketing Management and Information Technology
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
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Textbook Binding. Etat : Very Good. Marketing Management and Information Technology This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780131844827
Quantité disponible : 2 disponible(s)
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Marketing Management and Information Technology
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Textbook Binding. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780131844827
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Marketing management and information technology
Edité par
Prentice Hall, 1995
ISBN 10 : 0131844822
ISBN 13 : 9780131844827
Ancien ou d'occasion
Couverture souple
Vendeur : Rosemary Pugh Books, SALISBURY, WILTS, Royaume-Uni
Évaluation du vendeur 4 sur 5 étoiles
Prentice Hall 1995 Prentice Hall 2nd edition 1995 xviii 404pp paperback mint As New. N° de réf. du vendeur 28086
Quantité disponible : 1 disponible(s)
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Marketing Management and Information Technology
Edité par
Pearson Education Limited, 1995
ISBN 10 : 0131844822
ISBN 13 : 9780131844827
Ancien ou d'occasion
Lehrbuch
Vendeur : Antiquariat Armebooks, Frankfurt am Main, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Lehrbuch. Etat : Gut. 424 Seiten; Prentice Hall - 2nd. 1995 : Keith Fletcher - tb. GR. LK-2M7H-CR5R Sprache: Englisch Gewicht in Gramm: 500. N° de réf. du vendeur 346316
Quantité disponible : 1 disponible(s)