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Synopsis
A new edition of this title is available, ISBN-10: 0136068685 ISBN-13: 9780136068686
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À propos de l?auteur
About the Authors
Mike Moran is an IBM Distinguished Engineer with more than 20 years experience in search technology working at IBM Research, Lotus, and other IBM software units. He led the product team that developed the first commercial linguistic search engine in 1989, and has been granted four patents in search and retrieval technology. He led the original search marketing strategy for ibm.com, as well as the integration of ibm.com's site search technologies.
Mike has worked on IBM's Web site for the past seven years and is currently the Manager of ibm.com Site Architecture. In addition to his search work, Mike has spearheaded ibm.com projects in Content Management, Personalization, and Web Metrics.
In addition to Mike's broad technical background, he also holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, helping bridge the gap between technology and marketing concepts. Mike can be reached through his Web site (http://www.mikemoran.com).
Bill Hunt is the CEO and Founder of Global Strategies International (http://www.globalstrategies.com) and one of the pioneers of search engine marketing, getting his start in early 1994. Bill is an internationally recognized search marketing expert, conference speaker, and contributor to numerous marketing journals and books. Over the years, Bill has led numerous large search marketing projects for clients such as AT&T, IBM, Intel, The Hartford, and Zurich Financial.
GSI specializes in helping Fortune 500 companies develop, implement and manage their global enterprise search marketing programs. With offices in the United States, Japan, the United Kingdom, and Switzerland, GSI has the experience to help companies execute their search marketing programs "from the inside out."
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Search Engine Marketing, Inc.
Edité par
IBM Pr, 2005
ISBN 10 : 0131852922
ISBN 13 : 9780131852921
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Vendeur : Hamelyn, Madrid, M, Espagne
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Etat : Muy bueno. : Este libro proporciona información sobre cómo configurar y administrar un programa de marketing en motores de búsqueda. Ofrece las mejores prácticas, consejos y medidas de ahorro de costes de dos de los principales expertos del mundo. Es una guía paso a paso para configurar y gestionar un programa de marketing en buscadores para su organización. EAN: 9780131852921 Tipo: Libros Categoría: Tecnología|Negocios y Economía Título: Search Engine Marketing, Inc. Autor: Mike Moran| Bill Hunt Editorial: IBM Pr Idioma: en Páginas: 560 Formato: tapa blanda. N° de réf. du vendeur Happ-2024-10-03-f050b991
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Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site
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Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780131852921
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Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site
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Paperback. Etat : Very Good. Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780131852921
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Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site
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Paperback. Etat : Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. N° de réf. du vendeur GOR002281774
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Search Engine Marketing, Inc : Driving Search Traffic to Your Company's Web Site
Edité par
Pearson Education, Limited, 2005
ISBN 10 : 0131852922
ISBN 13 : 9780131852921
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Search Engine Marketing Inc.: Driving Search Traffic To Your Company's Web Site
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Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.85. N° de réf. du vendeur G0131852922I3N00
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Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site
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IBM Pr, 2005
ISBN 10 : 0131852922
ISBN 13 : 9780131852921
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Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site
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IBM Pr, 2005
ISBN 10 : 0131852922
ISBN 13 : 9780131852921
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Vendeur : Wonder Book, Frederick, MD, Etats-Unis
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Etat : Good. Good condition. . A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. N° de réf. du vendeur X04C-01924
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Search Engine Marketing Inc.: Driving Search Traffic To Your Company's Web Site
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ISBN 13 : 9780131852921
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Search Engine Marketing Inc.: Driving Search Traffic To Your Company's Web Site
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